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Good To Great: Why Some Companies Make the Leap and Others Don't Good To Great: Why Some Companies Make the Leap advertising company internet marketing and Others Don't The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time advertising company internet marketing and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity advertising company internet marketing and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins advertising company internet marketing and his research team identified a set of elite companies that made the leap to great results advertising company internet marketing and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, advertising company internet marketing and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data advertising company internet marketing and thousands of pages of interviews, Collins advertising company internet marketing and his crew discovered the key determinants of greatness—why some companies make the leap advertising company internet marketing and others don't. The Findings The findings of the Good to Great study will surprise many readers advertising company internet marketing and shed light on virtually every area of management strategy advertising company internet marketing and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel advertising company internet marketing and the Doom Loop: Those who launch radical change programs advertising company internet marketing and wrenching restructurings will almost certainly fail to make the leap. "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture advertising company internet marketing and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings? Please note: This product is only available for online purchase CLICK HERE FOR BEST PRICE Dover Ornamental Scrolls and Cartouches: CD-ROM and Book Ornamental Scrolls and Cartouches: CD-ROM and Book ISBN: 0486996514 In 1923 the Syracuse Ornamental Company of New York advertised its fiber wood carvings, moldings, advertising company internet marketing and furniture trimmings to the trade in an elegantly illustrated catalog. This CD-Rom advertising company internet marketing and book set presents the finest selection of plates from that now rare publication. The book includes a CD-ROM containing 538 high-quality, permission-free designs scanned at 600 dpi advertising company internet marketing and saved in six different formats (TIFF, PICT, EPS, BMP, as well as Internet-ready JPEG advertising company internet marketing and GIF). System Requirements: Windows 95, 98, ME, NT, 2000, XP ORMacintosh, all versions; CD-ROM drive. Book specifications: paperback, 48 pgs., 8 1/4 in. x 11 in. Publisher: Dover, 2005. CLICK HERE FOR BEST PRICE

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